Who are the most innovative consumer brands of 2019?

Now in its 7th year, the CircleUp25 award honors the most innovative brands changing what we eat, drink, wear, put on our skin—and consume.

Thanks for your interest in the #CircleUp25

Winners announced in June, 2019

Nominations have closed!

Investors, deal makers and other luminaries help select the final 25 winners

CircleUp25 Judges

Moiz Ali

Founder & CEO, Native Co.

Doug Bouton

President & COO, Halo Top

Robert Brown

Co-founder & Managing Director, Encore Consumer Capital

Ryan Caldbeck

Co-founder & CEO, CircleUp

Andy Friedman

Managing Partner, Pin High Capital; former CEO and Founder of Amplify Snack Brands 

Betsy Foster

Global VP of Business Development Whole Foods Market

Ben Felt

Managing Director, The Invus Group

Henry Davis

Founder & CEO, arfa, Inc.

Danielle Gould

Kirsten Green

Managing Director, Forerunner Ventures

Franklin Isacson

Managing Partner, Coefficient Capital

Olivier Garel

Head of Unilever Ventures

Founder & CEO, Food + Tech Connect

Andy Katz-Mayfield

Founder, Harry's

Jeff Klineman

Editor-in-Chief, BevNET

Claire McCormack

General Manager, Beauty Independent

Paul Munford

 CEO & Editor-in-Chief,

Leanluxe

Nicole Quinn

Partner, Lightspeed Venture Partners

Jon Sebastiani

Founder & Managing Partner, Sonoma Brands

Web Smith

Founder & Editor-in-Chief,

2PM

Jeremy Smith

President, LaunchPad

Anarghya Vardhana

Partner, Maveron

Josh Wand

Founder, Force Brands

Wayne Wu

Managing Director, VMG Partners

SELECT PREVIOUS WINNERS

HOW IT WORKS

Selection Process


You can submit one of two ways! Complete a nomination form (linked below) or by tagging your favorite brand on social media using #CircleUp25


Brands, be sure to engage your fans on Twitter to boost your nomination! 


Nominations will be narrowed by Helio, our technology platform that analyzes 1.4 million businesses across relative strength of brand, team, distribution and financial performance. For more on Helio, read about it here.

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Qualification Criteria

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Who is qualified?

Privately-held consumer and retail companies of any size  


Companies across the food, beverage, apparel, retail, restaurants, home goods, pet care and personal care categories


CircleUp marketplace alumni—you’re qualified to enter CircleUp25!

Who is not qualified?

Publicly-traded companies


Companies that have been acquired


Companies in CircleUp's existing equity or credit portfolio


Previous CircleUp25 winners

See past winners from 2018, 2017, 2016 , 2015 , 2014 , and 2013

Nominations have closed!

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